About

I am a designer making functional and pleasing things to help people get where they want to go. Early on, I designed signage for hotels, malls and town centers. Some may feel like that was a monotonous task to locate every emergency exit, but I loved it because I was making something useful, though ubiquitous. Directional signage that facilitated navigation through a physical space; ultimate usability. Signs and placards that took on the personality of the space it occupied.

I liked how something drawn in pixels can persist, and enhance our experience with the built environment. In some cases, this signage has meaning beyond the pixels they’re born from. They adopt a brand, mark a moment in time, provide security and reassurance. As a designer, I am grateful to be a part of someone’s experience.